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Vance Capital Partners · 2025
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Vance Capital Partners · 2025

Vance Capital Brand System

Brand Standards Document · 2025
VANCE
CAPITAL
Partners
VC
Est. 1998

Table of Contents

01

Logo System

pp. 06–14

02

Typography

pp. 15–22

03

Colour Palette

pp. 23–30

04

Photography Direction

pp. 31–39

05

Data Visualisation Style

pp. 40–48

06

Digital Applications

pp. 49–60

Colour Palette — Primary

Midnight#0a1628 · Primary
Capital Gold#c8a96e · Accent
Deep Navy#1d2d4a · Secondary
Ivory#f8f7f2 · Light
Slate#64748b · Neutral

Typography System

DISPLAY — Financier Display

Capital at Work.

BODY — Suisse Int'l

We partner with exceptional founders and management teams to build category-defining companies. Our approach is disciplined, long-term, and deeply collaborative.

LABEL — Suisse Int'l Mono

Assets Under Management · $4.2B