Summit Properties — Corporate Identity
Brand IdentityBrand IdentityCorporatePrint Suite

Summit Properties — Corporate Identity

End-to-end rebrand for a commercial real estate firm managing 30+ properties across BC — new mark, full print suite, signage standards, and a 60-page brand guidelines document.

Client

Summit Commercial Properties

Year

2024

Designer

Jim Kind

The Brief

Summit had been operating with an identity built in 2009 and needed everything modernized simultaneously — mark, colour, typography, and a guidelines document solid enough to hand to any vendor without a briefing call.

The Approach

The new mark abstracts a mountain peak into a minimal geometric form — a strong visual anchor that scales from a favicon to a building sign. Jim built the guidelines around three primary communication scenarios: digital-first, print-primary, and signage application, with clear examples for each.

The Outcome

Summit's signage and corporate materials were updated across all 30+ managed properties within six months of launch. Their marketing director reported 50% fewer revision cycles on vendor-produced materials from the guidelines alone.

Gallery

Commercial building exterior
Dimensional letterforms at building entry — one of 14 signage applications documented.
Business materials
New business card and letterhead alongside the brand guidelines document.
Office interior
Brand applied across Summit's own offices as a reference environment for tenants.

More work by Jim Kind

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