Vela Coffee — Packaging Suite
Packaging DesignPackagingRetailBrand Identity

Vela Coffee — Packaging Suite

From-scratch packaging identity for a new Vancouver specialty roaster — including bag design, label system, ancillary packaging, and a retail display solution.

Client

Vela Coffee Roasters

Year

2025

Designer

Jim Kind

The Brief

Vela was launching direct-to-consumer and needed packaging that could sit credibly next to established specialty brands at retail while telling the story of their sourcing philosophy. The lineup launches with five origins.

The Approach

Jim built the system around an origin-coded colour family (each origin gets its own accent hue) united by a consistent structural layout: wordmark at top, origin information in the mid-section, a hand-drawn origin map at the base. The craft paper substrate reinforces the sourcing narrative without being cliché.

The Outcome

Vela launched in four Vancouver independent cafés and one grocery chain. The packaging has been shared organically in over 600 Instagram posts in the first three months of retail availability.

Gallery

Coffee bag packaging
The five-origin lineup side by side — each accent colour identifies the source region.
Coffee being poured
In-context photography for the brand launch campaign.
Coffee shop interior
Cafe retail display — the bags stack and face cleanly on open shelving.

More work by Jim Kind

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