Complete identity and stationery program for a Vancouver commercial litigation firm — from wordmark to wayfinding, built for confidence and permanence.
Ironside was rebranding following a merger of two smaller practices. They needed an identity that felt established and authoritative — not startup-polished. The brand needed to translate from digital to premium print without losing its weight.
Jim anchored the identity in a custom wordmark built on a geometric serif with tight tracking — evoking institutional stability while staying modern. A reduced palette (deep navy, warm white, gold rule) kept every application feeling deliberate. The stationery suite was produced on cotton letterhead with blind emboss and spot UV where appropriate.
Ironside launched with business cards, letterhead, envelopes, branded folders, signage package, and a brand guidelines document. Three of their founding partners commented that clients now ask about the materials before the meeting begins.
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