High-conversion landing page and campaign site for a direct-to-consumer sleep product launch — designed from paid traffic entry to purchase in four scroll sections.
Noma was launching their first mattress product and running paid social to a single landing page before opening a full e-commerce store. The page needed to move a cold audience from awareness to purchase intent in a single session — on mobile, at 11pm.
Emma designed around a strict no-distraction principle — no navigation, no exit links, no secondary CTAs. The scroll sequence was: proof of problem, product solution, social proof, offer. Every headline was tested with an A/B variant. The page was built for 2-second load on 4G and designed mobile-first with no pinch/zoom moments.
The campaign page ran for 10 weeks and converted at 6.2% from paid traffic (industry benchmark for DTC mattresses is 1.5–2.5%). Noma attributed $610K in pre-launch revenue directly to this page. The site earned a Canva Design Award in the product launch category.
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