Full website redesign and build for a mid-size corporate law firm — structured to accelerate the client intake journey and establish credibility in the first 10 seconds of a visit.
Calvert's old site was 8 years old and built in flash-era philosophy — a lot of pages, deeply buried conversion actions. Most prospective clients arrived from a referral and needed to confirm the firm was credible, find the right partner, and make contact. The site was failing all three.
Emma restructured the entire site around the referral visitor journey: a practice area landing system (each practice has its own entry page with a relevant conversion CTA), a team directory with genuine bios and direct contact, and a contact form that branches by matter type. Visual design was deliberately restrained — the firm's work should feel authoritative, not like they're competing with a creative agency.
Organic contact form submissions increased 3× in the first quarter. Partner pages became the highest-traffic section of the site. Two partners called out specific client mentions of finding them via their bio page in pitches.
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