Full UX and visual redesign of a premium home goods retailer's Shopify store — focused on reducing bounce rate, improving product discovery, and building a brand-appropriate shopping experience.
Harbour & Home had strong products but a dated site that wasn't converting. Analytics showed high product page bounce rates and nearly zero use of the collection filter system. Mobile accounted for 64% of traffic but the experience was clearly desktop-first.
Emma began with a full UX audit and heatmap review before touching visual design. The redesign restructured navigation around five lifestyle collections (replacing 18 scattered categories), rebuilt the product card for mobile scannability, and introduced a sticky filter bar that reduced the filter tap count from 5 to 2. Visual design elevated the brand with editorial photography, generous whitespace, and a tighter typeface pairing.
Conversion rate increased from 1.4% to 3.1% in the first 8 weeks post-launch. Mobile conversion specifically moved from 0.9% to 2.6%. The client cited the redesign as their single highest-ROI investment of the fiscal year.
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