The Brief
Solace had grown their following organically but their feed was visually inconsistent. They needed a system their in-house team could operate without a designer — but that looked like they had one.
The Approach
We designed a visual language around soft gradient washes, a restrained two-typeface pairing, and a set of original line illustrations (breath, water, movement) that could be remixed across formats. All 90 pieces delivered as locked Canva templates with an editable content layer.
The Outcome
Solace's engagement rate increased 38% in the first quarter after launch. Their aesthetics team now produces a week of content in under two hours.
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