The Brief
Cascade needed a visual system for their three-stage festival that could live across print posters, digital assets, and site signage — cohesive as a family, distinct enough to navigate crowds.
The Approach
We led with colour as the primary stage identity (deep indigo, rust ochre, forest green), then built each poster around a central typographic composition supported by geometric texture. All three share the same grid and typeface but feel immediately different side by side.
The Outcome
The series was printed at 50 × 70cm and 100 × 140cm across 30+ venues in BC and Alberta. Festival director noted highest social share rate for any printed asset in the event's history.
Gallery
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